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Sisu (candy)
Sisu is a Finnish brand of candy, currently produced by Leaf International.
Sisu was introduced to the market in 1928 by the Turku candy company Tehdas-Osakeyhtiö Seres (later Oy Seres Ab). Development of the candy was begun one year earlier by the Seres chemist Johan Ponkamo, with the intention of developing a candy to match the Swedish Läkerol. For assistance, he used a recipe for wine gum tablets containing gum arabic he had found from a German book. Combining gum arabic and liquorice to form a candy with satisfactory composition proved difficult and time-consuming work. The special Sisu aroma was only born after countless attempts and experiments. Its composition is and remains a closely guarded secret.
Sisu was an instant success. This was because of a good choice of name and an aroma to match the Finnish taste. Directly after its introduction to the market, Sisu won a gold medal at the international food products fair in Liège, Belgium. A picture of the medal won by Sisu was placed on the front side of the candy box, and has been there ever since.
==Name and logo==
The inventor of the name "Sisu" and its exact moment of conception are not known. Most probably the name was the result of group work at the Seres factory, like many other names of the factory's products. Sisu was a term clearly in fashion in the 1920s. The Sisu packaging and logo was developed by Arnold Tilgmann (1912-1978), 25 years at the time, and working in Turun Kivipaino. The Sisu logo has remained the same since the 1920s. The name "Sisu" is printed in old Fraktur typeface in the logo.
抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』
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